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Struggling to turn ad clicks into real leads?
Clicks to Success is your biweekly dose of actionable PPC insights, quick-fix audits, and real-world case studies — built for service businesses running Google Ads and Meta Ads. No fluff, just proven ways to stop wasting budget and start scaling smarter.
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Performance Max is not magic. Here's how to control it.
PMax is powerful — if you give it boundaries.
Sep 30, 2025
Turn this off and your ROI improves instantly.
Display can work — but not by default. Here’s what to do instead.
Sep 16, 2025
Free isn't always better — try this instead.
Free leads to freeloaders. This tested offer gets buyers.
Aug 31, 2025
The Most Powerful Google Ads Tool You’re Not Using.
Negative keywords are the budget-saving secret nobody tells you about.
Aug 12, 2025
Fix this, double your leads — no budget increase needed.
Most accounts are optimized for clicks, not conversions. Let’s fix that.
Jul 29, 2025