🧠 Negative Keywords: Your Budget’s Secret Weapon
If you’re not using negative keywords, you’re probably wasting 20–40% of your ad budget.
Here’s what you’re likely paying for:
“free AC repair”
“HVAC jobs”
“student legal aid”
“DIY teeth whitening”
Broad match + no negatives = expensive garbage traffic.
🔧 The Fix (Start With These):
Go into your Search Terms Report and add these:
free, cheap, YouTube, DIY, tutorial, careers, jobs, school, student
Bonus:
Create shared negative lists by campaign type (e.g. HVAC services, emergency dental, family law).
📊 Real-World Example
A dental clinic was bleeding clicks from:
Job seekers
Walk-in tourists
DIY info-seekers
We added 37 negatives.
📉 Cost per lead dropped 35% in 2 weeks
📈 Lead quality jumped dramatically
🛠 Want Me to Run a Free Search Term Audit?
If you're running Google Ads and spending $2,000+/month, I’ll scan your actual search terms for free.
This quick audit usually finds $500–2,000/month in wasted clicks.
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Clicks to Success gives you smarter ways to scale — without wasting another dollar.