Google's Display Network can burn your budget fast — especially if you're in home services, legal, or dental.
❌ Default placements = mobile games, apps, low-converting sites
❌ Display clicks often = accidental
Quick Fix:
→ Pause Display-only campaigns
→ Exclude Display from Search (check "Networks" in campaign settings)
When Display does work:
✅ Retargeting only
✅ Manual placements (YouTube, industry sites)
✅ Controlled CPM bidding, not CPC
Mini Case Study:
Legal client was wasting 28% of monthly budget on Display.
We paused Display, reallocated to Search + Retargeting.
Result? +44% leads in 21 days.
Want me to check if Display is draining your budget?
I’ll review your settings, exclusions, and campaign structure — no pitch, just clarity.
👉 Book a teardown here
Prefer email? Hit reply and I’ll send you a short audit checklist.