Performance Max works great — until it doesn't.
⚠️ Common mistakes:
Letting PMax send traffic to random pages
Not feeding it video/image assets
Not excluding branded search
Quick Wins:
✅ Upload 5–10 assets per format (image, video, headline, description)
✅ Use URL expansion only with rules
✅ Set custom conversions — not all calls are equal
✅ Add negatives at the account level
Case Study:
Dental group running PMax saw 65% budget going to branded searches.
We blocked brand terms, fixed the landing page, and loaded real video assets.
✅ Cost per qualified lead dropped 41%
✅ Lead volume increased 2.2x
Performance Max works if you control it. If it’s running wild right now, I can help rein it in.
Grab 15 minutes on my calendar and we’ll tune it up:
👉 https://calendly.com/sean-winter/15min
Or reply and tell me what your PMax setup looks like — I’ll share a few ways to tighten it up.