Too many businesses lead with “free estimates” or “free consultations.”
But here’s the truth: free offers attract low-intent traffic.
What works better?
🧠 Try the "No-Brainer Paid Offer" formula:
→ Low price, high value, clear outcome
Examples:
$59 Diagnostic Visit (AC repair)
$49 Emergency Toothache Exam
$99 Legal Document Review
These convert because they:
✅ Feel serious (real clients only)
✅ Pre-frame the upsell
✅ Filter time-wasters
Case Study:
HVAC client switched from “Free Estimate” → “$59 Same-Day Diagnostic”
✅ 2.6x increase in booked calls
✅ Lower CPL despite same ad spend
Ready to test a no-brainer offer in your next campaign? Book a teardown and we’ll map it out together: 👉 https://calendly.com/sean-winter/15min
Or just hit reply and tell me what you’re currently offering — I’ll suggest an angle that converts.