🧨 Hidden Budget Killers in Google Ads
Most service businesses are leaking thousands from their ad account every month. Here are 3 easy-to-miss settings that sabotage ROI:
1. Broad Match with No Negatives
Google’s default “broad match” reaches everyone and their mother — unless you add negative keywords.
✅ Fix: Add “free,” “jobs,” “DIY,” and competitor brand names to your negative list.
2. Ad Schedule Running 24/7
You’re paying for clicks at 3 AM when no one’s calling.
✅ Fix: Check your “Ad Schedule” tab and limit to business hours or peak performance windows.
3. Campaigns Sending Traffic to Homepages
Homepages aren’t conversion tools. Service pages convert 2–4x better.
✅ Fix: Point your ads to service-specific landing pages with a single call-to-action.
📈 Mini Case Study
An HVAC firm in Chattanooga was spending $4,000/month… with 37% of that going to unqualified clicks.
We applied those 3 changes.
➡️ Cost per lead dropped by 42% in 21 days.
➡️ Lead volume increased 2.3x.
🎁 Free Tool: “15 Google Ads Mistakes Checklist”
Don’t wait until month’s end to find out your budget was wasted.
👉 [Download Now]
🧠 Want Me to Audit Your Account?
If you’re spending $2,000+/month and want clarity on what’s working (and what’s bleeding you dry), I’ll do a free 10-minute teardown.
Just reply to this email with “Audit” or book a call here:
👉 calendly.com/sean-winter/15min
To smarter clicks,
Sean